As everyone knows, graphic designers are the reason there are so many wars in this world. They get inside our heads with their subliminal advertising, force us against our will to spend money on the worst pieces of junk, and eventually, drive us to depression and random acts of violence. And of course, most of them are communists.
So to do my part to save the world from them, I made a list of things you can do when working with a graphic designer, to assure that they have a burn-out and leave this business FOREVER.
1.) Microsoft Office
When you have to send a graphic designer a document, make sure it’s made with a program from Microsoft Office. PC version if possible. If you have to send pictures, you’ll have more success in driving them mad if, instead of just sending a JPEG or a raw camera file, you embed the pictures inside a Microsoft Office document like Word or Powerpoint. Don’t forget to lower the resolution to 72 dpi so that they’ll have to contact you again for a higher quality version. When you send them the “higher” version, make sure the size is at least 50% smaller. And if you’re using email to send the pictures, forget the attachment once in a while — just make sure it’s random, and that you’ve included the attachment the last 10 times to lull the designer into a false sense of security.
If the graphic designer chooses Helvetica for a font, ask for Arial. If he chooses Arial, ask for Comic Sans. If he chooses Comic Sans, he’s already half-insane, so your job’s half done.
3.) More Is Better
Let’s say you want a newsletter designed. Graphic designers will always try to leave white space everywhere. Large margins, the leading and kerning of text, etc. They will tell you that they do this because it’s easier to read, and leads to a more clean, professional look. But do not believe those lies. The reason they do this is to make the document bigger, with more pages, so that it costs you more at the print shop. Why do they do it? Because graphic designers hate you. They also eat babies. Uncooked, raw baby meat.
So make sure you ask them to put smaller margins and really, really small text. Many different fonts are also suggested (bonus if you ask for Comic Sans, Arial or Sand). Ask for clipart. Ask for many pictures (if you don’t know how to send them, refer to #1). They will try to argue and defend their choices but don’t worry, in the end the client is always right and they will bow to your many requests.
If you have to send a graphic designer a logo for a particular project, let’s say of a sponsor or partner, be sure to have it really really small and in a low-res gif or jpeg format. Again, bonus points if you insert it in a Word document before sending it. Now you might think that would be enough, but if you really want to be successful in lowering the mental stability of a graphic designer, do your best to send a version of the logo over a hard to cut-out background. Black or white backgrounds should be avoided, as they are easy to cut out with the darken or lighten layer style in Photoshop. Once the graphic designer is done re-working that teeny weeny bitmap logo, tell him you need it to be bigger.
If you need a custom made logo, make your own sketches on a napkin. Or better yet, make your 9 year old kid draw it. Your sketch shouldn’t take more than 5 minutes to make. You don’t want to make something that’s detailed and easy to understand, because the less the designer understands what you want, the more you can make him change things afterwards. Never accept the first logo. Never accept the 9th; make him do many changes, colors, fonts and clip art. Ask him to add a picture into the logo. Bevels. Gradients. Comic Sans. And when he’s at his 10th attempt, tell him that you like the 2nd one the most. I know, it’s mean.
5.) Choosing Your Words
When describing what you want in a design, make sure to use terms that don’t really mean anything. Terms like “jazz it up a bit” or “can you make it more webbish?”. “I would like the design to be beautiful” or “I prefer nice graphics, graphics that, you know, when you look at them you go: Those are nice graphics.” are other options. Don’t feel bad about it, you’ve got the right. In fact, it’s your duty because we all know that on full moons, graphic designers shapeshift into werewolves.
The best way for you to pick colors (because you don’t want to let the graphic designer choose) is to write random colors like Grass Green and Fire Engine Red on pieces of paper, put them in a hat and choose. The graphic designer will suggest to stay with two to three main colors at the most, but no. Choose as many as you like, and make sure to do the hat thing in front of him. While doing it, sing a very annoying song.
When it’s your turn to approve the design, take your time. There is no rush. Take two days. Take six. Just as long as when the deadline of the project approaches, you get back to the designer with more corrections and changes than he has time to make.
8.) Finish Him
After you’ve applied this list to your victim, it is part of human nature for the graphic designer (although some would argue whether they’re human or not) to get a bit insecure. As he realizes that he just can’t satisfy your needs, the graphic designer will most likely abandon all hopes of winning an argument and will just do whatever you tell him to do, without question. You want that in purple? Purple it is. Six different fonts? Sure!
You would think that at this point you have won, but don’t forget the goal of this: he has to quit this business. So be ready for the final blow: when making final decisions on colors, shapes, fonts, etc., tell him that you are disappointed by his lack of initiative. Tell him that after all, he is the designer and that he should be the one to put his expertise and talent at work, not you. That you were expecting more output and advice from him.
Tell him you’ve had enough with his lack of creativity and that you would rather do your own layouts in Publisher instead of paying for his services. And there you go. You should have your graphic designer all tucked into a nice straight jacket in no time!